Treating your writing as a business is a must for anyone taking first steps in self publishing.
New technologies in printing have made it possible to produce books in small quantities at low cost. Authors can be their own boss, have editorial freedom, be responsible for pricing and advertising and keep all the profits. The disadvantage of this means that as they have no track record in the publishing industry they become a small fish in a big pond and their publications thought of as “vanity publishing” and inferior. They can make basic editing errors and are responsible for all losses.