Self Promotion

May 20, 2017

One of the biggest challenges an author has to face is to advertise his or her writing.  It often goes against the grain and in my case this is certainly true.  Writing is a lonely art and means that the writer is more than likely shut away on their own with whatever tools they use (pen, paper, typewriter, PC) and don’t emerge with a final product until it is felt that the time is right to show it to someone.

Leonardo da Vinci has been quoted as saying that Art is never finished, only abandoned.  This is certainly true of my written work as it goes through draft after draft until I feel I can take it no further.  So by the time I have finished with a manuscript and my book is published I can hardly bare to look at it again let alone discuss its creation with others.

But those who especially enjoy reading fiction are likely to be fascinated by the creative process, particularly if they are engaged by a particular writer’s work and want to find out more.  So about a week ago when I was given the chance to discuss my writing in an online interview I jumped at the opportunity, because not only did it give me a chance to demonstrate the motivation behind my writing process but it also provided me with a great opening to promote my books

Keith Jahans

The full interview can be seen at:

http://www.thecrazymind.com/2017/05/peatmore-press-interview-with-funder.html


Celebrating the Short Story

September 20, 2016

In August 2011 I published a blog about the rebirth of the short story (see https://peatmore.wordpress.com/2011/08/22).  Now it seems that this form of fiction writing is going from strength to strength.  The BBC is once more running its annual competition for its National Short Story Award and all this week the short listed stories are being broadcasted on BBC Radio 4 until Friday 23 September (http://tinyurl.com/hzbtokk).

In addition  the BBC Readings Unit have chosen some of their favourite Radio 4 short stories to listen to again (http://tinyurl.com/zrgva4y).

Not to be outdone Peatmore Press has launched my Kindle ebook short story collection, “New Beginnings” as a free download for 5 days beginning today.

NBcover

Go to http://amazon.com/dp/B00MTK5FAO or http://amazon.co.uk/dp/B00MTK5FAO to grab your copy.

Keith Jahans


Book Promotion – getting the price right

October 19, 2015

For a publisher setting the price of a paperback book is not complicated. The cost of printing and distributing is easily calculated and all that remains is to add a sufficient sum to gain enough profit from which to pay the bookseller, the author’s royalty and running costs. But, the situation with ebooks is more complicated.

The first Peatmore Press book, Cogrill’s Mill, was first published as a pdf in the days when ebooks were unheard of. There was little in the way of production costs as the novel was available as a download from the Company website (www. Peatmore .com) or distributed by CD. Now so many multinational companies such as Amazon and Apple have entered the ebook market and, since the biggest seller of its ebooks is Amazon, the Cogrill’s Mill ebook is now exclusively offered for sale through the Kindle bookstore. Thus practically zero production costs are incurred by this publisher. Amazon take 65% of the book sales, the remaining 35% goes to the publisher / author.

In the days when it was available as a download the price was set at £4.00 which was half the cost of printing and distributing the paperback version and was considered to be a good rule of thumb. A search of the Amazon bookstore has shown that the ebooks on sale there vary greatly in price. Amazon seem to benefit greatly from the number of free ebooks on its Kindle store but a small publisher is only able to offer its books for free in a promotional deal for a limited time.

It is said that offering a book at too low a price can devalue it in the eyes of both the seller and buyer. Thus setting the value may affect sales. With this in mind, Peamore Press has decided to bring the charge for the Cogrill’s Mill ebook into line with best selling books of a similar length in a similar genre. It now remains to be seen if this will help its sales or whether the price will have to be altered again.

Keith Jahans
Peatmore Press

cover

Cogrill’s Mill by Jack Lindsey is available as a paperback from
http://peatmore.com/cogrills.htm
or as a Kindle ebook from
http://www.amazon.co.uk/Cogrills-Mill-Jack-Lindsey-ebook/dp/B005NACKBY


Book Promotion – Cogrill’s Mill

October 14, 2015

The 5 day free Kindle book promotion period for the Peatmore Press novel, Cogrill’s Mill, has ended. Most of the downloads occurred on the first two days. By far the majority of downloads happened at Amazon.com, followed by Amazon.co.uk and then Amazon.ca (Canada). This was despite the fact that the book was set in England, written in UK English and most of the reviews were posted on Amazon.co.uk. The data is presented below.

graph 4

 

 

 

 

 

 

KDP Promotion Data

The unit price for the Kindle book has now been reset to its original price (£4 / $6) and so it remains to be seen if the free book giveaways can be transferred into sales or and/or positive reviews.

Keith Jahans
Editor, Peatmore Press


Cogrill’s Mill ebook now FREE for a limited period

October 7, 2015

I am excited to offer the ebook of, Cogrill’s Mill, FREE on Amazon.co.uk & Amazon.com. It is normally £4.00 / $6.00 but you can get it 100% FREE today!
http://tinyurl.com/puwwfbo

Keith Jahans
CM Free Promotional graphic

 


Selling Books for Charity – New Beginnings

July 6, 2015

Peatmore Press has not sold any copies of its short story collection, New Beginnings, since deciding to donate all its royalties to the charity Fresh Start – new beginnings; The Treatment Service for Child Sexual Abuse. It has therefore been decided that there is little point in continuing with this practice. Instead we have made a one off donation of £10 to the charity and the wording about the charity donations will be removed from the book promotion literature.

We still believe that this is a worthy cause and encourage all our customers to donate. They can do so by going to the Fresh Start – new beginnings website at http://fs-newbeginnings.org.uk and clicking on the “donate” tab on the menu at the top of the page. Peatmore Press will now publicise its New Beginnings short Story collection in the same way as our other ebooks. If sales do start to pick up then we will make another donation but there will be no regular donation of royalties.

Keith Jahans
Editor, Peatmore Press


Book Promotion – Bike Travelling Man

July 2, 2015

The Peatmore Press five day promotion period for its latest ebook, Bike Travelling Man (BTM) under Amazon’s Kindle Direct Publishing (KDP) Select Program, has ended.  It seems that 75 free kindle books have been downloaded by customers. Just one copy of BTM was purchased after the period was stopped prematurely at day 4. The ebook, American Road, is the only other Peatmore Press publication which has been selling consistently during the last year and one copy was sold at day 5. It is still early days but it looks like the book promotion has had no effect on the number of sold books. But the situation may improve if or when the 75 customers have had a chance to read their free copies and hopefully they will find their reading of BTM such an enjoyable experience that they will purchase other Peatmore Press books.

Amazon Kindle Direct Publishing royalty report graph for all KDP book TitlesAmazon Kindle Direct Publishing Report for all book Titles

Amazon Kindle Direct Publishing  royalty report graph for Bike Travelling ManAmazon Kindle Direct Publishing Report for Bike Travelling Man

Amazon Kindle Direct Publishing royalty report grapht for American RoadAmazon Kindle Direct Publishing Report for American Road

The five day campaign has been a useful experience. It was hard work posting promotional material to websites, facebook groups and twitter accounts that accepted and agreed to promote BTM to their followers. Only two independent reviews were obtained before the book was entered into the promotion cycle. This was clearly not enough and more effort should be made to address this issue. One promising outcome of the campaign was that Book Goodies. com offered me an author interview which was gladly accepted you can check it out at http://bookgoodies.com/interview-with-author-keith-jahans.

Finally I wish all you writers and self publishers out there good luck with your book promotions. Your efforts deserve to succeed.

Keith Jahans
Editor, Peatmore Press