A book with its cover, contents and the advertising campaign that surrounds it is a complete artistic experience. The author that produces it can have complete control when self publishing. The downside is that the self publisher will have to bear the mistakes and the costs. However, the pleasure at producing a work of art can more than compensate.
Books can be viewed in the same way as music albums. The cover, the texture and the notes on the jacket can bring pleasure in themselves. Vinyl records of 60s, 70s and 80s added visual and textural appeal to the music inside. The smaller CD and the digital download have greatly lessened the effect. It is still there but the influence of the complete package has decreased.
Digital ebooks have suffered the same. However, the short-run paperback version can bring back the glamour previously shown by pulp fiction. Shelves of nicely jacketed books can enhance its décor and bring interest to a room.
In the same way the video can promote interest, the book trailer can have the same effect and a well produced book trailer video can be a piece of art in itself. Thus the book, its jacket and video trailer becomes an artistic composition of which the self publishing author can be proud.