The London Book Fair has seen the trade launch of a new campaign to promote books and bookshops – BOOKS ARE MY BAG. www.booksaremybag.com. The bags look to be cloth and recyclable and not plastic.
The BOOKS ARE MY BAG campaign launches to the public on September 14th 2013 and will run through to Christmas. There are two elements: a PR Campaign and a Street Campaign
The trade launch of BOOKS ARE MY BAG at The London Book Fair got across just how massive the campaign will be. Booksellers at the fair were placing their orders there and then, and the Book Sellers Association reports already that many independent booksellers are now ordering in good supplies to last the campaign period of 14th September to Christmas. WH Smith, Waterstones, Blackwells and the large independent sector have signed up.
PR will centre on the passion well-known people share for books and bookshops, and a major element of the PR Campaign is a celebrity-led Photo Campaign featuring celebrities and authors. These have all agreed to be photographed without imposing any fee. As well as forming the centrepiece of the PR Campaign, all of the celebrity images – as well as those featuring members of the public in bookshops, on the street and in the workplace – will be available for booksellers and publishers to use.
If you have a A-List UK or Irish celebrity on your books that you would like to be put forward for consideration to be photographed, please e-mail Caroline Hutton, the Campaign Co-ordinator on firstname.lastname@example.org