October 29, 2012
There are hundreds of books published each month so it is impossible for all of them to be reviewed by a reputable critic. All authors like their book reviewed but only extracts from the favourable ones get used on the jacket. There is no doubt that good reviews are good for publicity but it is questionable whether the reader takes much notice of them.
Peatmore Press took great trouble to find reviewers for its first published book, Cogrill’s Mill but it was considered doubtful whether buyers took any notice of these when extracts were printed on the jacket or its website as the reviewers were hardly recognised household names.
Most reviewers at that time expected payment especially if it was required by a specific publication date. So when successive books were published the Company went ahead and launched them without any glowing tributes to accompany them preferring to rely on word of mouth to help.
After all, it is not what is printed on the jacket or even the beginning of the story or the ending written specifically to grab the readers’ attention that matters; it is the bit in the middle which counts.
October 25, 2012
The most blatant piece of advertising connected with a book is the blurb. With the traditional hardcover and paperback formats it is on the back of the jacket with sometimes the addition of a catchy one liner on the front. With the ebook and audiobook, where to put it is not so clear but to gain the most benefit it must be placed on the website and all flyers, posters etc. where information about the book is displayed.
The blurb should entice the reader into wanting to read the story. It should never give away the ending. It differs markedly in this respect from a summary sent to a prospective literary agent or publisher who should always be given more including the ending.
Great tips for writing blurbs can be found at http://www.prarts.com/news_view.aspx?articleid=15&LessonID=2
A good account of the history of blurb writing can be found at http://www.themillions.com/2012/02/i-greet-you-in-the-middle-of-a-great-career-a-brief-history-of-blurbs.html
Examples of what some consider to be the best blurbs can be viewed at http://www.rtbookreviews.com/content/writing-stars-vote-best-back-cover-blurb
November 22, 2010
Marketing and promotion is not easy for writers who are use to working alone and are self conscious about their work. Christmas is approaching and is an ideal time to beginning selling. Books are relatively cheap compared to other small gifts and make ideal presents. With this in mind, Peatmore Press intends to enter the marketing arena to actively promote Jack Lindsey’s novel, “Cogrill’s Mill”, and the outcome as to whether the campaign will be successful or not will be reported here.
It takes a great deal of courage for people who are shy about their work to actively shout out how wonderful it is but if their books are to be successful this is what they have to do. Fear of ridicule and being embarrassed about setting one’s self up for public display is a powerful deterrent. However, inspiration has been provided by Jane Wenham-Jones’s excellent manual, “Wannabe a Writer We’ve Heard Of”, which graphically shows the fears and lengths the successful writers must overcome so that their work can reach the public.
With this in mind, promotional badges and postcards have been prepared and armed with these Peatmore representatives have set out to woo prospective readers. The first foray in this arena took place on Friday 21st November with a stall at the local leisure centre with Woking’s One World Party. Not many books were sold but useful contacts were made. It now remains to be seen where the promotional trail will lead.