October 4, 2019
In the early years of this millennium, I produced my first novel, Cogrill’s Mill, as an ebook in pdf and took it to the London Book Fair on a CD. But the publishers or agents I spoke to there did not want to know. A few years later someone contacted me to ask if I had any ebooks for sale, but I had already set up my own publishing company and was busy producing my first books in print on demand to spare the time to revisit the market for ebooks. Then just a short time later a number of large companies entered the arena offering a variety of different ebook formats and the digital publishing revolution began.
Around this time I met someone at a book publishing conference in London who said that the way to go was to publish in Epub format. He told me about the success of Apple’s enhanced ebook publication of Lewis Carroll’s Alice’s Adventures in Wonderland. I was immediately interested and went about producing enhanced Epub editions of a few of my own books. Unfortunately, my marketing strategy at the time was not very good and the books languished on the Apple iBook store without selling. Instead, I concentrated selling my ebooks on Amazon using their marketing strategy, but I could find no way to produce a multimedia ebook in the Amazon Kindle format in the same way I could for Epub.
Now, as a reward for my readers, I have made the enhanced Epub edition of my first collection of short stories, Crime and Passion written under my pennames of Luke Johnson and Jack Lindsey, available as a free download from Apple Books for portable devices and from Kobo.com. If you like the stories you are welcome to seek out my other books at http://peatmore.com. Please leave an honest review for any Peatmore Press book you read as this will help promote my writing.
The Free enhanced ebook is available for download at
https://books.apple.com/us/book/id879916042 and at
February 27, 2019
Deciding on which genre or category your book fits into can be a difficult decision for any author. Of course the easiest way is to decide this before beginning writing but it is not always that easy as the book evolves during its creation. Yet this decision is important for anyone who is serious about its marketing as it is the means by which any bookseller, librarian or online marketer places it on their shelves.
The largest online seller is Amazon and, if you use this outlet, it will place a book into one of its categories if you decide not to do this yourself when completing its online submission form and sometimes it can get this wrong. The best way to seek this out yourself is to search for a book which is similar in subject matter, style and tone to your own and look at the category Amazon fits it into or how other booksellers and libraries place it in their catalogues. Concentrate on those which top the best seller lists and try to identify the key words used in searches.
This method is not necessary foolproof as I have found that sometimes Amazon alters the categories even after you have listed them using its KDP direct website. It may have even found a better slot than you first envisaged so make sure you keep this under review. Amazon allows authors/publishers a chance to choose two categories for its KDP publications so it is better to slot your book into two different subgenres to help prospective readers find it (see example below).
This comedy thriller ebook is available at
The paperback can be found via
October 29, 2012
There are hundreds of books published each month so it is impossible for all of them to be reviewed by a reputable critic. All authors like their book reviewed but only extracts from the favourable ones get used on the jacket. There is no doubt that good reviews are good for publicity but it is questionable whether the reader takes much notice of them.
Peatmore Press took great trouble to find reviewers for its first published book, Cogrill’s Mill but it was considered doubtful whether buyers took any notice of these when extracts were printed on the jacket or its website as the reviewers were hardly recognised household names.
Most reviewers at that time expected payment especially if it was required by a specific publication date. So when successive books were published the Company went ahead and launched them without any glowing tributes to accompany them preferring to rely on word of mouth to help.
After all, it is not what is printed on the jacket or even the beginning of the story or the ending written specifically to grab the readers’ attention that matters; it is the bit in the middle which counts.
October 25, 2012
The most blatant piece of advertising connected with a book is the blurb. With the traditional hardcover and paperback formats it is on the back of the jacket with sometimes the addition of a catchy one liner on the front. With the ebook and audiobook, where to put it is not so clear but to gain the most benefit it must be placed on the website and all flyers, posters etc. where information about the book is displayed.
The blurb should entice the reader into wanting to read the story. It should never give away the ending. It differs markedly in this respect from a summary sent to a prospective literary agent or publisher who should always be given more including the ending.
Great tips for writing blurbs can be found at http://www.prarts.com/news_view.aspx?articleid=15&LessonID=2
A good account of the history of blurb writing can be found at http://www.themillions.com/2012/02/i-greet-you-in-the-middle-of-a-great-career-a-brief-history-of-blurbs.html
Examples of what some consider to be the best blurbs can be viewed at http://www.rtbookreviews.com/content/writing-stars-vote-best-back-cover-blurb
November 22, 2010
Marketing and promotion is not easy for writers who are use to working alone and are self conscious about their work. Christmas is approaching and is an ideal time to beginning selling. Books are relatively cheap compared to other small gifts and make ideal presents. With this in mind, Peatmore Press intends to enter the marketing arena to actively promote Jack Lindsey’s novel, “Cogrill’s Mill”, and the outcome as to whether the campaign will be successful or not will be reported here.
It takes a great deal of courage for people who are shy about their work to actively shout out how wonderful it is but if their books are to be successful this is what they have to do. Fear of ridicule and being embarrassed about setting one’s self up for public display is a powerful deterrent. However, inspiration has been provided by Jane Wenham-Jones’s excellent manual, “Wannabe a Writer We’ve Heard Of”, which graphically shows the fears and lengths the successful writers must overcome so that their work can reach the public.
With this in mind, promotional badges and postcards have been prepared and armed with these Peatmore representatives have set out to woo prospective readers. The first foray in this arena took place on Friday 21st November with a stall at the local leisure centre with Woking’s One World Party. Not many books were sold but useful contacts were made. It now remains to be seen where the promotional trail will lead.