Book Promotion – getting the price right

October 19, 2015

For a publisher setting the price of a paperback book is not complicated. The cost of printing and distributing is easily calculated and all that remains is to add a sufficient sum to gain enough profit from which to pay the bookseller, the author’s royalty and running costs. But, the situation with ebooks is more complicated.

The first Peatmore Press book, Cogrill’s Mill, was first published as a pdf in the days when ebooks were unheard of. There was little in the way of production costs as the novel was available as a download from the Company website (www. Peatmore .com) or distributed by CD. Now so many multinational companies such as Amazon and Apple have entered the ebook market and, since the biggest seller of its ebooks is Amazon, the Cogrill’s Mill ebook is now exclusively offered for sale through the Kindle bookstore. Thus practically zero production costs are incurred by this publisher. Amazon take 65% of the book sales, the remaining 35% goes to the publisher / author.

In the days when it was available as a download the price was set at £4.00 which was half the cost of printing and distributing the paperback version and was considered to be a good rule of thumb. A search of the Amazon bookstore has shown that the ebooks on sale there vary greatly in price. Amazon seem to benefit greatly from the number of free ebooks on its Kindle store but a small publisher is only able to offer its books for free in a promotional deal for a limited time.

It is said that offering a book at too low a price can devalue it in the eyes of both the seller and buyer. Thus setting the value may affect sales. With this in mind, Peamore Press has decided to bring the charge for the Cogrill’s Mill ebook into line with best selling books of a similar length in a similar genre. It now remains to be seen if this will help its sales or whether the price will have to be altered again.

Keith Jahans
Peatmore Press

cover

Cogrill’s Mill by Jack Lindsey is available as a paperback from
http://peatmore.com/cogrills.htm
or as a Kindle ebook from
http://www.amazon.co.uk/Cogrills-Mill-Jack-Lindsey-ebook/dp/B005NACKBY

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Book Promotion – Cogrill’s Mill

October 14, 2015

The 5 day free Kindle book promotion period for the Peatmore Press novel, Cogrill’s Mill, has ended. Most of the downloads occurred on the first two days. By far the majority of downloads happened at Amazon.com, followed by Amazon.co.uk and then Amazon.ca (Canada). This was despite the fact that the book was set in England, written in UK English and most of the reviews were posted on Amazon.co.uk. The data is presented below.

graph 4

 

 

 

 

 

 

KDP Promotion Data

The unit price for the Kindle book has now been reset to its original price (£4 / $6) and so it remains to be seen if the free book giveaways can be transferred into sales or and/or positive reviews.

Keith Jahans
Editor, Peatmore Press


Cogrill’s Mill ebook now FREE for a limited period

October 7, 2015

I am excited to offer the ebook of, Cogrill’s Mill, FREE on Amazon.co.uk & Amazon.com. It is normally £4.00 / $6.00 but you can get it 100% FREE today!
http://tinyurl.com/puwwfbo

Keith Jahans
CM Free Promotional graphic

 


Opening sentences

October 15, 2012

Opening sentences are important they must grab the reader’s attention.  They litter the great works of fiction.  To see a list of some excellent examples go to http://www.openingsentences.com

Peatmore Press has done its best to make these stand out well in its published novels.  Whether they work or not will only be born out if the reader carries on reading and then comes back for more.  Only time will tell.

Corgrill’s Mill:
George Cogrill was uneasy.

Victim of Compromise:
The naked body of a young woman lay face down on the double bed like a discarded doll, a towelling cord wrapped tightly around her neck.

Gifford’s Games:
Guy sat back from the computer screen, folded his hands behind his head and sighed with satisfaction.

However, the first sentence may not be enough.  The real proof may be in the first paragraph.  It is the words at the beginning which must hold the reader’s attension.

Corgrill’s Mill:
George Cogrill was uneasy.  It was a bright sunny day in June and it was his birthday, but he had received a summons from his aunt.  No matter what the weather, or the occasion, his aunt always made him feel uneasy and a summons from her could not be ignored.

Victim of Compromise:
The naked body of a young woman lay face down on the double bed like a discarded doll, a towelling cord wrapped tightly around her neck.
“Dressing gown cord,” explained Donovan.  “The ‘otel supplies gowns for their guests.  The room’s been checked and photographed.  Mr Wallace said everything should be left as it was found till you arrived.  The doctor’s been and gone, and Forensic are waiting to move in when you’ve finished.”

Gifford’s Games

Guy sat back from the computer screen, folded his hands behind his head and sighed with satisfaction.  “Great, I’ve just withdrawn five billion from the Bank of England.”


Titles

October 11, 2012

Book titles are important but the ones voted the best are not necessarily a feature of the great works of literature.  To see a list go to http://www.goodreads.com/list/show/276.Best_Book_Titles

Peatmore Press struggled to think up names for its novels, Corgrill’s Mill, Victim of Compromise and Gifford’s Games.  The titles were chosen to reflect the story and interest the reader.  It is doubtful whether these on there own will encourage the reader to buy.

The current runaway best seller Fifty Shades of Grey has a very dull title.  It is the hype and interest in its content which has made it memorable.


Book Promotion

March 1, 2011

Our Christmas campaign has long past but we continue to promote our books.  Long into January a friend who did not know I was a writer spotted an advert I had posted in a local post office window and asked to buy a copy of Cogrill’s Mill which was duly supplied.  Encouraged by this success Peatmore Press has produced the video advert below.

Although this has not resulted in many sales it has increased interest in the book.


Books that inspire – Alice’s Adventures in Wonderland

August 3, 2010

Lewis Carroll’s story of a young girl entering a strange dream world has delighted and entranced adults and children alike.  It is a tale of a world turned upside down where logic and words are played with and juggled to remarkable effect.

Stories work well when the narrative seems illogical.  Alice’s wonderland has a disappearing cat which defies all logic.  Peatmore’s Cogrill’s Mill has a cat which does not exist.  The reason for this is logical.  The Wonderland character is magical and defies all logic but was the inspiration behind the Cogrill’s Mill cat.

Alice’s Adventures in Wonderland has been adapted to film, animation, TV, radio and live performance and all these media have gloried in bringing it to life.  I have heard that the latest digital effects in cinema and the iPad are stunning although I have yet to see them myself.  The magic is there in the words but is at its best when they are read for the first time to a small attentive child.

http://peatmore.com/Library.htm

http://peatmore.com/cogrills.htm