April 23, 2013
The London Book Fair has seen the trade launch of a new campaign to promote books and bookshops – BOOKS ARE MY BAG. www.booksaremybag.com. The bags look to be cloth and recyclable and not plastic.
The BOOKS ARE MY BAG campaign launches to the public on September 14th 2013 and will run through to Christmas. There are two elements: a PR Campaign and a Street Campaign
The trade launch of BOOKS ARE MY BAG at The London Book Fair got across just how massive the campaign will be. Booksellers at the fair were placing their orders there and then, and the Book Sellers Association reports already that many independent booksellers are now ordering in good supplies to last the campaign period of 14th September to Christmas. WH Smith, Waterstones, Blackwells and the large independent sector have signed up.
PR will centre on the passion well-known people share for books and bookshops, and a major element of the PR Campaign is a celebrity-led Photo Campaign featuring celebrities and authors. These have all agreed to be photographed without imposing any fee. As well as forming the centrepiece of the PR Campaign, all of the celebrity images – as well as those featuring members of the public in bookshops, on the street and in the workplace – will be available for booksellers and publishers to use.
If you have a A-List UK or Irish celebrity on your books that you would like to be put forward for consideration to be photographed, please e-mail Caroline Hutton, the Campaign Co-ordinator on firstname.lastname@example.org
February 26, 2013
The Real Cost of Self-Publishing. http://tinyurl.com/arnkyjn
February 14, 2013
Another self published author finds success. http://tinyurl.com/bmjnko4
December 6, 2012
For the first time since its inception in 2005, self-publishers will exhibit their work at the Karachi International Book Fair, which is set to kick off from today. http://tribune.com.pk/story/475205/self-publishers-will-rub-shoulders-with-bigwigs-at-the-karachi-international-book-fair
In this age of austerity mainstream publishers are reluctant to take on untried talent and are jettisoning authors who do not sell. Therefore it is not surprising that writers are now publishing themselves in the same way that musicians have parted company with recording companies and are producing their own music.
Self publishers have become noticed as there are fewer big named authors out there creating books. It is true that there are many bad self published scribblers but it will be the book market not the publisher which will now choose who will be a success and who will fail.
November 29, 2012
Self publishing is no longer frowned upon. Readers do not mind who the publisher is. All they care about is having a good read. The most successful way to promote books is by word of mouth starting with the authors themselves and spreading via their friends and family to a wider public.
Advertising is expensive particularly in this austere age. A large publishing company will always plump for a book written by a celebrity rather than a newcomer because they know it will sell. However, the quality of writing is often poor and the reading public are being let down.
Writers become good writers because they have been plugging away for years honing their art without success because mainstream publishers are unwilling to take a risk on an unknown talent. There are legions of stories of authors who receive rejection after rejection before getting that big break through. There must be many great novels out there which never see the light of day.
Self publishing means that there is now no need for this to happen. It is marvellous that a big publisher has at last realised this. Simon and Schuster are leading the way.