It is essential for any writer who wants to get his or her work taken seriously to get it reviewed and get the review published on a webpage where it can be bought. Most review sites ask reviewers to rate the books they review and these usually range from 1 star (the lowest rating) to 5stars (the highest). It is good for the writer’s ego to achieve a large number of 5 star ratings. This also encourages potential readers to buy and, in the case of sites like Amazon, can help boost its sales ranking.
But a 5 star rating is seldom always possible. Readers are subjective about what they like to read and an author can never satisfy everybody. One or two 1 star reviews will always lower a book’s overall ranking, but these should never put the potential reader off reading it. The ratings are often chosen by the reviewer arbitrarily and a reader should read the reviews from a range of ratings before allowing them to let these influence their choice.
My tendency is to read at least three reviews ranging from the highest star rating to the lowest and then decide for myself if I think that the content of the book might be one that I will enjoy. But if I have read the author before and like his or her work then this will tend to override the notice I take of the reviews. More often than not the recommendation of a friend will take president as word of mouth is often the best way that works of real merit are disseminated. When I finish the book I almost always review it and try to give it as honest a rating as possible. As a writer-publisher myself, I know that most writers will appreciate this.
Editor, Peatmore Press