A free gift is a good way to drive potential customers to your website but what to give? For the publisher a book is the obvious answer. Something to showcase the work on offer so that potential customers get a taste of what is in store for them should they make a purchase. Readers can download the first chapter free for each Peatmore Press novel.
However, a more complete and lasting offer is also a sound proposition especially when launching a new product or service. Thus for a limited period Peatmore Press is offering an ebook of 12 short stories to showcase its revamped website.
In the case of the Peatmore Press Crime and Passion short story collection it will expire at the end of November. To obtain the gift prospective customers will need to supply their email addresses which the publisher will add to its database so it can keep them updated with new offers and products. However, it is important to tell customers that they can send an email opting out of this at any time and their name will be removed.
Special occasions provide a great opportunity to promote a free offer. December will herald the start of the Christmas period. Thus when the current Peatmore Press offer ends a new one will begin. In this way the publisher will build up a core of returning customers who can be confident that the products and services provided are sound.