It is December 22nd and there are only three days to despatch books for Christmas Day so it seems logical to end the promotional campaign now. I will still carry copies of my books with me on the off chance someone will seek to buy but I have suspended the online adwords campaign which has proved expensive for almost negligible return.
On the plus side eleven books have been sold which would not have happened without the campaign. On the negative side, the campaign has not been aggressive enough as I need to be more confident when approaching potential customers. Peatmore Press is also in need of more product to sell.
The plan for the New Year is to concentrate on writing and also to produce some audio books, promotional videos and make the most of the free opportunities the internet provides for marketing. Adwords is a useful resource but at the moment is not worth the cost.